diff --git a/wiki/src/blueprint/explain_tails/simsec.mdwn b/wiki/src/blueprint/explain_tails/simsec.mdwn
index 77f2dbe4aa1ccf10714f1c8b783d123893cae003..fcfddb5d2ab60934bac999871554a3084f6709a4 100644
--- a/wiki/src/blueprint/explain_tails/simsec.mdwn
+++ b/wiki/src/blueprint/explain_tails/simsec.mdwn
@@ -215,7 +215,6 @@ Brand identity (positioning/personality)
 Question: What is the open source version of this? What are the
 appropriate adjectives/what is the scale?
 
-- <https://www.johnsonbanks.co.uk/news/mozillas-creative-strategy>
 - <https://www.canva.com/learn/brand-strategy/>
 - <http://iqreport.develop.mediarain.com/chapter-two/brand-personality/#>
 - <http://cfarman.com/blog/adjectives-for-describing-your-brand/>