diff --git a/wiki/src/contribute/identity.html b/wiki/src/contribute/identity.html
index acda8c32db5522a723cc70fa93c26b1bc222041a..b6d8f978227dd0cf7e29097f26e70b086730086a 100644
--- a/wiki/src/contribute/identity.html
+++ b/wiki/src/contribute/identity.html
@@ -66,20 +66,23 @@ anybody whenever you need some extra privacy in this digital world.</p>
 
 <h2>Our values</h2>
 
-<h3>No bullshit</h3>
+<h3>Empowering</h3>
 
-<p>Tails is safe but not magic. We don't promise absolute security but
-are reliable and trustworthy. We communicate about the limitations of
-our software in an instructive way, without being disorientating,
-patronizing, or overly cautious.</p>
+<p>We build emancipatory technology to put people in control of their
+digital lives. We make it simple for our users to take informed
+decisions depending on their situation. The most vulnerable and
+oppressed people are the most in need of privacy and security.</p>
 
 <!--
-- (++) "No bullshit" → "honest"?
-- (!=) "Straight-talking": people had a hard time understand or
-  relating to this term. "No bullshit" was clearer
-- (!=) "Straight-talking": we have this deep in our DNS and
-  sometimes do it too much.
-- (++) "without patronizing"
+- (!=) "Empowering": it's not only a personal matter, empowering
+  should be put in a larger perspective, a conflict, empowering
+  people who are oppressed.
+- (++) "Empowering": the tool is empowering by its usage.
+- (!=) "Put people in control": while being careful not to give
+  users too many choices as it add complexity and be scary.
+- (-) "For freedom": we prefer "empowering".
+- (++) "dedicated", "trustworthy", "committed": Important!
+  - We are here to help people.
 -->
 
 <h3>Ecosystemic</h3>
@@ -136,23 +139,20 @@ is less secure.</p>
     about what it permits
 -->
 
-<h3>Empowering</h3>
+<h3>No bullshit</h3>
 
-<p>We build emancipatory technology to put people in control of their
-digital lives. We make it simple for our users to take informed
-decisions depending on their situation. The most vulnerable and
-oppressed people are the most in need of privacy and security.</p>
+<p>Tails is safe but not magic. We don't promise absolute security but
+are reliable and trustworthy. We communicate about the limitations of
+our software in an instructive way, without being disorientating,
+patronizing, or overly cautious.</p>
 
 <!--
-- (!=) "Empowering": it's not only a personal matter, empowering
-  should be put in a larger perspective, a conflict, empowering
-  people who are oppressed.
-- (++) "Empowering": the tool is empowering by its usage.
-- (!=) "Put people in control": while being careful not to give
-  users too many choices as it add complexity and be scary.
-- (-) "For freedom": we prefer "empowering".
-- (++) "dedicated", "trustworthy", "committed": Important!
-  - We are here to help people.
+- (++) "No bullshit" → "honest"?
+- (!=) "Straight-talking": people had a hard time understand or
+  relating to this term. "No bullshit" was clearer
+- (!=) "Straight-talking": we have this deep in our DNS and
+  sometimes do it too much.
+- (++) "without patronizing"
 -->
 
 </div>