diff --git a/wiki/src/contribute/identity.html b/wiki/src/contribute/identity.html
index b6d8f978227dd0cf7e29097f26e70b086730086a..0005f4394b93b00c16b8881d2ca2b24d5b768ffa 100644
--- a/wiki/src/contribute/identity.html
+++ b/wiki/src/contribute/identity.html
@@ -7,11 +7,13 @@
 
 <div id="mission" class="col-sm-12">
 
-<h2>Our mission</h2>
+<p>Our mission is to empower people worldwide by giving out an operating system that
+protects from surveillance and censorship.</p>
 
-<p>We empower people worldwide by providing an operating system that
-protects them from surveillance and censorship. We make digital security
-tools accessible to anybody, whenever they need it.</p>
+<p>We make digital security
+tools accessible to anybody, whenever they need it:
+activists, journalists, freedom fighters, and ultimately you,
+whenever you need some extra privacy in this digital world.</p>
 
 <!--
 - (-) "more secure communications" → "more secure world"
@@ -22,19 +24,6 @@ The Protector: We protect people against surveillance and censorship.
 The Provider: We empower people to use security technology otherwise inaccessible to them.
 -->
 
-</div>
-
-</div>
-
-<div class="row">
-
-<div id="audience" class="col-sm-12">
-
-<h2>Our audience</h2>
-
-<p>Activists, journalists, and human-rights defenders. Ultimately,
-anybody whenever you need some extra privacy in this digital world.</p>
-
 <!--
 - (-) "Privacy advocates and enthusiasts"
   - We want to help everyone