diff --git a/site/about.md b/site/about.md
index 6b8bfb076514961e080499b9bf352db796c64d3c..8ce784e267d38cba33afee78ed9beda932aed2ca 100644
--- a/site/about.md
+++ b/site/about.md
@@ -104,7 +104,7 @@ was a prime example of *over-engineering* that would greatly increase the
 maintenance burden for the project, especially to new contributors. Canoeboot's
 general design and infrastructure is lightweight, designed to be as direct as
 possible when it comes to configuration and deployment, with clean code and
-a general tendendency towards frugal design.
+a general tendency towards frugal design; less is more.
 
 You can read about Canoeboot's design in the [cbmk maintenance
 manual](docs/maintain/). Long story short, the name *Canoeboot* was adapted in